date:May 03, 2013
s concern digestive/gut health, energy/alertness, heart health and immune health, said Robin Wyers, chief editor at Innova Market Insights. These have general appeal among the wider population. But there are other, more specific, opportunities in age-related concerns that are currently featured much less often in product claims, including brain/cognitive health, bone health, skin health, joint health and eye health.
Tracked product launches using eye health claims doubled in the last five-year