date:May 06, 2013
the competition. In select instances, defending our success may also mean getting sharper on price points, to show that we will not tolerate incursions into our market share or irrational behavior that would disrupt the long-term health of our categories. Fortunately, in those instances, we are still at a point in our productivity curve that will allow us to take action without having to take a step back in terms of profit growth.
In addition to defending brands where competition is heating up