date:May 08, 2013
m-home venues, Mr. Huff said. In combination with Special K and Cheez-It, these three strong brands bring diversity and variety to the category and provide accretive revenue growth for us and our customers.
Another area of focus for Kellogg is innovation, particularly in the quick-growing convenience and gas channel.
Special K is our fastest growing brand in this channel, with excellent growth in protein bars, chips and beverages, Mr. Huff said. In the future, our strategy will continue to foc