date:May 05, 2012
f commerce. To reach them, Nestl has turned to foot soldiers such as Wendy Masiza in South Africa.
A school dropout from a high-crime township in Soweto, she can venture into areas too unsafe for ordinary delivery vans. Armed with taxi money, a mobile phone and a bag of order forms, Masiza combs Soweto forspazas, the tiny family-run shops that dot South Africa.
It takes me four, five weeks before aspazaowner trusts me enough to let me enter their shop, Masiza said, as a shopkeeper served a custo