date:May 17, 2013
f 1.1 points. Volume provided a 19.3-point boost, with gains across all channels.
Increases in soft variety, white bread, buns and rolls, and cake primarily drove volume increases in the branded retail channel, Flowers said. The volume increases in the store brand channel were driven by increases in the white bread, buns and rolls, and cake categories. The non-retail channel volume increases were primarily in the food service and vending categories. The unfavorable net price/mix was driven prim