date:May 20, 2013
ds and low prices in produce gives it broader appeal than high end natural and organic retailers. Its strategy is to use low prices in produce to attract and then transition conventional grocery shoppers into more loyal lifestyle shoppers.
The foundation of our value proposition is fresh, high-quality produce which we offer at prices we believe are significantly below those of conventional food retailers and even further below high-end natural and organic food retailers, the company said. We be