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Flavoured brown spirits category growth hit Southern Comfort sales
date:Jun 14, 2012
s US performance.

Already launched in the US, the firm considers the product as a further growth driver for its successful Jack Daniels brand globally, where it is currently posting double-digit net sales growth.

During a later analyst call, executive chairman and CEO, Paul Varga said that Brown-Forman would assess the success of Tennessee Honey within the context of growth in flavoured brown spirits.

But he added:One of the problems weve got with Southern Comforts performance, actually, is t

12/20 09:33