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Flavoured brown spirits category growth hit Southern Comfort sales
date:Jun 14, 2012
hat a lot of these new [market] entrants have created a competitive challenge to Southern Comfort, which has been for a long timeone of if not the leader in this flavoured brown spirits segment.

Jack Daniels Tennessee Honey other Brown Forman 2011 innovations include Chambord Vodka, Southern Comfort Lime and Early Times 354 had created apositive halo effectfor Jack Daniels Tennessee Whisky, the firm said, with volume and value share up in the past quarter.

Fast growing RTD profit source

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