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Pilgrim’s Choice advert pose a risk of emulation to children
date:Jun 14, 2012
t the ad should have been given a 9pm timing restriction to ensure that it was not broadcast at a time of day when younger children were likely to be watching.

Adams Foods pointed to Nielsen data showing that Pilgrims Choice brand penetration was up from 13.1% to 21.%, equating to purchases by an extra 2.2m households in just 12 weeks, while two adverts had been a website and YouTube sensation.

These complaints only refer to that one execution and not to our lead execution of the cowboy in the

12/20 09:20