date:May 24, 2013
s.
Using these strategic trade planning solutions, Dannon analyzes shopper behavior through the use of big data and predictive analytics, to enhance trade investment decisions and make more accurate predictions on product volume and profitability.
IBM played a key role in helping Dannon's sales team to streamline the forecasting and planning process.
Dannon chief information officer Timothy Weaver said that the company aims to eliminate the time its sales team was spending on forecasting and