date:May 07, 2012
prospects.
A booming economy had led to the emergence of similar trends as seen in Western Europe and North America over the past decade convenience, healthy eating and surge in demand for functional ingredients both in food and beverage products.
Urban and rural divide
Perhaps unsurprisingly, the report highlighted a stark divide between urban and rural consumers with the former accounting for 78% of all packaged goods sold in 2011, while rural residents consumed just over 22%.
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