date:Jun 03, 2013
grow at a mid-single-digit rate in the years ahead, led by the super premium segment of this category, Mr. Mulligan said.
He said the companys Haagen-Dazs is the No. 1 ice cream brand not only in the super premium category but in the total ice cream segment.
The brand is marketed in more than 80 countries today, and sales in constant currency have been growing at a 9% compound rate, he said. China is our single largest Haagen-Dazs market. Our growth strategy there starts with entering new cit