date:Jun 03, 2013
General Mills original key product line ready-to-eat cereal has had its ups and downs in recent years. Still, he said prospects for cereal were good.
We believe demographic trends bode well for the U.S. cereal category in the years ahead, he said. Over the balance of the current decade children 12 and under and adults 55 and over are projected to account for over 80% of total U.S. population growth, and these groups have the highest rate of per capita cereal consumption. So we expect these tr