date:Jun 03, 2013
e dish and the consumer.
The pepper has a familiarity factor that helps consumers predict a dishs heat, Ms. Hallow said.
In regards to spice level, jalapeos fall somewhere in the middle, she said. Theyre more spicy than cherry peppers and Anaheim chiles, but less spicy than Serrano and habanero chiles. People are familiar with them, so if they see a jalapeo turkey burger or a salad with jalapeo-ranch dressing on the menu somewhere, they can guess how spicy that dish is going to be because i