date:Jun 11, 2013
US food group BG Foods plans to accelerate the growth rate of its snack business through its acquisition of Pirate Brands.
BG Foods announced this morning (10 June) it has snapped up the Pirate Brands business, including the Pirate's Booty brand, for US$195m. The deal is the third BG has made in the snacks sector since September, when it entered the industry with the acquisition of a clutch of brands from Chipita America, the US arm of Greek food group Vivartia.
Speaking to analysts on a confe