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Starbucks will face stifling competition when shifting into CPG
date:Jun 16, 2012
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It is not likely something Starbucks will be focusing on in the near-term,Friend told BakeryandSnacks, and when this shift does occur, the coffee firm will be faced with stark competition frommuch-larger CPG players with vast resources and connections in grocery.

This will pose a whole set of challenges in terms of pricing and distribution,she said.

It remains to be seen exactly to what extent Starbucks will pursue to CPG angle,she added.

In all growth plans the immediate incorporation of

12/21 09:59