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Starbucks will face stifling competition when shifting into CPG
date:Jun 16, 2012
La Boulange in Starbucks stores and entering the CPG category the coffee firm should focus on the specialities of the French bakery brand; its high quality ingredients and local sourcing.

The long-term and short-term

In a conference call following the buy, Howard Schultz, president and CEO of Starbucks, made clear that the shift into the CPG category would not happen until it had built up national distribution of the French brands in Starbucks stores.

Friend supported this business tactic,

12/21 19:34