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The instant noodle war in Vietnam
date:Jun 13, 2013
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The southern instant noodle market is worth $2 billion a year, therefore, Nguyen believes that Kinh Do still has the opportunities to develop its instant noodle brand.
The decision by Kinh Do to jump into the instant noodle market does not surprise anyone, who understands the high attractiveness of the market.

In July 2012, Japanese Nissin Foods also joined the Vietnamese market when setting up a $41 million factory in Binh Duong province. The group has 47 factories in 15 countries which

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