date:Jun 24, 2013
fortunately, money alone does not do it, Nooyi told Reuters after a tour of the new yogurt factory in Batavia, New York.
BIG AND GROWING
The U.S. market for yogurt is worth $7 billion, according to Euromonitor International, having grown at an average rate of 8.5 percent during the last five years.
Americans still eat far less yogurt than Europeans, so there is room for growth. Yet Euromonitor, a sales tracking firm, forecasts a slower 5.9 percent average rate of growth for the next five year