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China in the Hands for Drinks Firms?
date:May 07, 2012
ough Absolut has made inroads. This is likely to stay the case, according to Morgan Stanley. With around EUR400m of marketing spend devoted to Cognac and Whisky and already several decades of dominance for these categories within imported liquor, the barriers to entry to any other categories are high, it says.


But, beyond all the hand-rubbing opportunity lies a twist in the tale.


Again, presciently, as yesterday's debate began, news broke that Chinese firm Bright Food had bought a controllin

12/19 21:08