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Rhetorical shift sees Coca-Cola Enterprises shake French soda tax blues
date:Jun 22, 2012
ast few years, while customer service levels had also improved.

Brock said CCEs brand portfolio and operational success meant there were opportunities for long-term growth, despite a steep VAT increase, a step change in rhetoric after he warned last Decemberthat thediscriminatorytax would restrict CCE to modest French growth.

French VAT on sugar-sweetened beverages rose from 5.5% to 19.6% in January, a move CCE said would hit 90% of its portfolio: including CSDs and juice drinks with added sug

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