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Rhetorical shift sees Coca-Cola Enterprises shake French soda tax blues
date:Jun 22, 2012
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However, Brock warned that possible new taxes on products or packaging could impact future volumes and pricing, and told analysts at the conference that CCE had raised soft drinks prices in France as a result of the VAT increase.

For us it played out a total price increase of about 12%, 8% of which is excise and the other 4% that was our normal price increase,Brock said.

We put that in place on January 1 and immediately it was passed on to our customers. In France, our customers have chos

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