date:Jul 29, 2013
rket, many consumers did not trade like-for-like. Instead, they chose to buy more premium varieties or private label offering. This drove up overall category value despite overall category volume declining slightly still.
The shift also benefited retailers, she noted.
Fresh bakery is one of the most profitable grocery categories for retailers, Ms. Britt explained. In the months after Hostess departed, retailers netted an additional 11c of profit per square foot. This equates to an annual incre