date:Jul 29, 2013
o delight consumers of all ages.
Capturing consumers attention
Ms. Britt described several ways in which Pepperidge has sought to connect with consumers. The companys Goldfish Fun Zone web site features games and apps that focus on active play, adventure and interactivity, and a Goldfish mobile game will be launched later this year that Ms. Britt said will be perfect for busy moms with smartphones.
Pepperidge also is connecting with consumers off-line. The company in February introduced cust