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Headwinds hinder U.S. beverage giants
date:Jul 31, 2013
k beverage industry for the balance of the year.

Carbonated soft drinks remained by far the biggest liquid refreshment beverage category, but they continued to lose both volume and market share in 2012, according to the Beverage Marketing Corp. (B.M.C.), New York. Volume slipped by 1.8% from 13.6 billion gallons in 2011 to 13.3 billion gallons in 2012, which lowered the categorys market share from 46% to less than 45%.

Niche categories outperformed traditional mass market categories, the B.M.C

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