date:Aug 06, 2013
by a giant multinational company cannot legitimately claim the craft label.
In any event, all the trends seem to point out that consumers are willing to pay a little extra when the beer is better than the brands that have been around forever. This simple equation has certainly been boosting craft brew sales in a big way. And the formula appears to be working for Big Beer as well: AB-InBev is expected to raise prices by 2% to 3% in the U.S. this fall, just as it did last autumn.