date:Aug 09, 2013
mobile commerce company, to utilise their TapPoint platform in powering the NFC infrastructure and enabling Guinness to deliver targeted NFC campaigns.
Miles Quitmann, Managing Director at Proxama, said NFC technology in smartphones is starting to play a key role in how brands and consumers engage. Guinness is leading the field with NFC as a brand engagement technology- the first drinks brand to market with the technology and at scale.
The marketing initiative is an interesting one and potent