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Danone adds to U.S. yoghurt market expansion with YoCrunch acquisition
date:Aug 12, 2013
follows a deal between Danone and Starbucks announced last month to sell co-branded yoghurt through Starbucks cafes and in grocery stores.

Danone, which already has 30 percent of the U.S. market through its Dannon, Activia, Stonyfield Farm and Danimals brands, is betting on growing demand amongst U.S. consumers who eat far less yoghurt than Europeans.

The U.S. retail market for yogurt has grown an average 8.5 percent per year over the last five years, according to sales tracking firm Euromonit

12/24 11:30