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Young British consumers have taste for traditional biscuits, says Mintel
date:Jun 27, 2012
it was thelack of try-hard advertising as well as the cheaper price compared to increasingly chocolate-laden new launchesthatappeals to them.

Mintel found that 70% of young consumers would opt for a biscuit as an indulgent treat, compared to 62% of over 55s.

However, the older age category was likely to consume their biscuits with a hot drink.

Two in five (38%) were found to consumer biscuits at work or college or university,.

Biscuit launches in the UK have risen steadily in the UK with ne

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