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Hershey to set up new facility in Asia and focus on its five core brands
date:Jun 28, 2012
Chinese and Asia-Pacific markets. It held a JV with Korean confectioner Lotte to manufacture in Shanghai, revamped the packaging of Hershey's Kisses for the Chinese market, which led to a 7% increase in product sales.
Besides, Mexico and Brazil were identified as the company's two other focus markets for growth outside the US and Canada. The company recorded 8% and 16% CAGR in Mexico and Brazil respectively. Further, it plans to introduce the Reese's brand in Mexico and Ice Breakers brand in Bra

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