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Hershey to set up new facility in Asia and focus on its five core brands
date:Jun 28, 2012
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Hershey chief executive officer John P Bilbrey said that Cadbury brand has been well positioned in the Indian market, and entry into the chocolate segment in India is quite tough.
Currently, Hershey international business accounts for 30% of its revenues. However, the company plans a 50-50 balance between international markets and the US Canada by 2017.

Hershey expects its net sales for fiscal 2012 to increase by 7-9%. The company reported $6.1bn revenue in 2011.

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