date:Aug 26, 2013
New product activity levels in the pizza market have remained relatively consistent over the past few years, despite ongoing consolidation in the industry, particularly in the US and in the frozen pizza sector, according to market research organisation Innova Market Insights.
The most developed convenience foods markets of North America and Europe dominated launch activity, accounting for over 80 per cent of the total pizza launches recorded globally by Innova Market Insights in the 12 months t