date:Aug 27, 2013
competitors such as Walmart and Carrefour, Tesco could never succeed with a similar brand positioning strategy. However, an opportunity still exists for a niche retailer brand with a premium, exclusive brand position in the mainland marketplace. In fact, many foreign brands have repositioned in the same way in China, for example BMW AG, Ikea and Starbucks Corp.
All of these and so many more high quality, but rationally positioned, foreign brands have repositioned in China and offer a far more e