date:Aug 27, 2013
that remains unoccupied in China today.
Clearly, what works in Britain will probably not work in China. Far from retreating in China, Tesco should now regroup, reposition and rebrand with exclusivity, emotion and enterprise as core brand values.
The author is a visiting professor at the University of International Business and Economics in Beijing and a researcher at Nottingham University's School of Contemporary Chinese Studies.