date:Aug 30, 2013
of Act II popcorn increased 10% in the 13 weeks ended March 24, according to data from Information Resources, Inc., a Chicago-based market research firm.
The brand underwent a package redesign and reformulation to address its value position in U.S. markets and premium position in international markets, applying successful strategies from Mexico throughout Latin America, he said.
Two other international success stories were ConAgras affiliate, Agro Tech Foods, Ltd., in India, and Lamb Weston.