date:Sep 03, 2013
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Freedom Foods brand
The Freedom Foods business unit continued to build momentum, delivering overall sales growth of 29 per cent compared to the previous corresponding period.
The Company said it drove the Freedom branded portfolio with a focus on promotional price points, new product innovation and increased merchandising in major retailers and independent channels to improve distribution and stock weights. As a result, Freedom Foods sold 1 million cereal cases, equal to volume growth o