date:Sep 05, 2013
he said. We are not trying to be traders or be overly cute. And so the good news is, when we take a loss in a commodity position, it means the price of the commodity is going down, which means we are going to be buying it cheaper.
Other topics of discussion during the call included the increased importance of social media in how Krispy Kreme interacts with customers.
We are active across Facebook, Twitter and other social medial platforms, and of course we have our own Hot Light smart phone ap