date:Sep 06, 2013
that takes into consideration the strength of our acquired brands as well as the incremental volume weve gained since Hostess exited. Many white bread consumers are brand loyal so we have calculated the incremental volume we expect once these brands are available again.
As the nations second-largest wholesale baker behind Grupo Bimbo S.A.B. de C.V., Flowers gained much of the volume when Hostess exited, but some of the volume went to store brands and to Grupo Bimbo and other competitors brands