date:Sep 06, 2013
our new markets. What we have not had in our branded lineup for new markets is the strong white bread brand. Our research shows that Wonder, Home Pride and the other brands we are acquiring will help fill that need. Our research shows that consumers have a high regard for the Wonder brand. In fact, 74% said that Wonder is a legendary part of the American diet. Home Pride and our other acquired brands also tested very well.
As Flowers reintroduces the Wonder, Home Pride, Merita and Butternut br