date:Sep 06, 2013
ands, the company plans to connect with consumers in a variety of ways, including social media and traditional media, Mr. Shiver said.
Our regional white bread brands will have publicity and local support as they are reintroduced in the markets where they have had strong sales, he said.
For example, Mr. Shiver said Flowers plans to tie the relaunch of Wonder to a Nascar event. In addition to having a car compete in the races, Flowers plans to use creative marketing to connect the Wonder brand