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B&G Foods sharpens focus on brand growth
date:Sep 09, 2013
sters. BG also is taking the Ortega brand to the growing skillet sauces category.

Skillet sauces seem to becoming a bigger category, Mr. Cantwell said. A lot of the big guys have launched skillet sauces, and we just think this is a Mexican skillet sauce theme, and we just think we need to be there under the Ortega label.

Another tier 1 brand BG has marketed aggressively is Mrs. Dash.

Mrs. Dash is a salt-free seasoning, Mr. Cantwell explained. It had various flavor profiles in salt-free, a num

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