date:Sep 09, 2013
y very large as you get into the middle of the country. You go to a Wal-Mart in the middle of the country, its more white sauce than red sauce. We just didnt have it. We actually have a very good white sauce line now under the Emeril Lagasse label.
BG also has looked at licensing agreements as a way to drive growth, Mr. Cantwell said. For example, an agreement with Crock-Pot has given BG immediate marketing, he said.
People get, when you put Crock-Pot on the label, what it might be, he said. T