date:Sep 09, 2013
an opportunity for the company.
Par-baked breads have always had a place in the total product line, and that is one area that we will continue to look at, Mr. Shiver said. He was quick to point out, though, that wholesale bakery represents the biggest opportunity for Flowers.
The main focus for the company remains in trying to move its fresh bread share in new markets from about 3% to the near 30% share the company has in its core southern markets, he said.
Par-baked is an important part of t