date:Sep 11, 2013
ginning with whether the target is a strategic fit. To determine whether a company or brand is a fit, he said Smucker evaluates several things: Does it provide Smucker with a leading brand? Is it in an attractive category? Does it have a center-of-the-store presence? Is it North America-focused?
Once confirmed as a strategic fit, Mr. Smucker said the target then is analyzed to determine if there are opportunities for synergies where Smucker can leverage go-to-market supply chain capabilities. T