date:Sep 13, 2013
Cloetta, a Swedish confectionery firm, formerly Leaf UK, has appointed Kimm Miller and Hachette Partworks as its first two licensing partners for its British confectionery brand Chewits.
The development marks the launch of a strategic licensing program designed by Chewits' exclusive brand licensing agency Beanstalk.
Kimm Miller will be responsible to develop gift and gift-set items, which will be co-packed with the Chewits confectionery product, such as the brand's packaging and advertising