date:Sep 13, 2013
Inc. Best Ideas Conference held Sept. 11 in New York, Mr. Morgan said Krispy Kreme began as a wholesale business but converted to retail by knocking a hole in the wall of a wholesale manufacturer after people walking by commented on the donut smell and began asking for product.
That is literally how we became a retail operation, he said.
Today, Krispy Kreme operates 789 shops in 21 countries. Total revenues in the year ended Feb. 3 totaled $269,494,000. Of that total, wholesale sales accounted