date:Sep 16, 2013
to reboot the brand to drive sales.
I think were on the right trajectory, he said. We started really principally last Thanksgiving with the advertising campaign on the Del Monte brand. We ran green beans in the latter part of the year around Thanksgiving and holiday. We ran fruit advertising in the early part of this calendar year and then came back again with green beans around Easter. Were very pleased with the advertising copy that we have.
Packaging graphics are changed, and youll see a ne