date:Sep 16, 2013
w packaging look at the shelf. Thats flowing in now as we get into this pack so youll start to see that on shelf now.
Mr. West said Del Monte also is upbeat about the launch of Fruit Burst Squeezers, which he said is Del Montes first real platform innovation since the company restaged the brand.
We are pulling on all of the levers, he said.
In addition to advertising, packaging and innovation, Del Monte has cast a closer eye toward pricing and promotional strategy, Mr. West said.
We think, g