date:Sep 17, 2013
Iglo Group's Birds Eye is targeting the adult market with the launch of a new frozen fish cake range.
The new fish cakes are part of a revamp of the company's adult dining offering and are designed to provide a midweek meal solution according to the frozen food manufacturer.
According to Birds Eye, the new products 'offer innovative and exciting midweek meal solutions for Brits who are currently, on average, eating just six different meals per fortnight'.
'The introduction of Veg Fusions and