date:Sep 17, 2013
Oreo-cookie maker Mondelez has struck a first-of-its-kind partnership with Twitter in a bid to bolster its real-time marketing prowess.
The agreement will see the social media site supplying teams to work for the Cadbury owner in the US, the UK, Brazil and India.
The FMCG giant said the agreement would help it deliver real-time marketing solutions.
Our recent real-time marketing activities across brands like Oreo, Cadbury Dairy Milk, Wheat Thins and Trident have shown tremendous promise. We t